Bruce C. Carter is a dynamic leader, devoted father, and nationally respected voice for unity, equity, and opportunity in America. He is the Founder and CEO of Bruce C Carter (BCC), a community-focused enterprise that champions entrepreneurship, civic engagement, and systems-level change in underserved communities. He is also the author of two powerful books: Standing on Business and Becoming the Best Dad: A Father’s Guide.

​Born with an entrepreneurial spirit, Carter launched his first business at age eight. He later earned his Bachelor of Arts degree from Iowa Wesleyan University, where he was a two-time All-American football athlete. While he jokingly refers to earning his "master's from Let Down University and Ph.D. from Overcomers University," his life’s work reflects a serious, hard-earned education in resilience, justice, and service.

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For over 20 years, Carter has committed his life to improving social outcomes for marginalized populations, particularly Black males. His passion for peace, unity, and mentorship has driven him to mentor more than 500,000 youth nationwide, earning him the Presidential Lifetime Achievement Award. With an unmatched work ethic, he often says, “No one outworks or out-serves me,” and he leads every initiative with faith and favor.

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From 2016 to 2024, Carter undertook a nine-year national mission to Understand, Unite, and Restore Families Across America. He spent over 2700 nights in hotels across the country, collecting primary data on America’s systemic challenges. That mission birthed three powerful national tours:

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• Value of A Life

• iTHINK Solutions

• The Opportunity Tour

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Through these tours and his company, iThink Solutions, Carter developed and deployed community-based strategies to address homelessness, youth violence, food deserts, human trafficking, and the growing distrust in institutions like law enforcement.

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Carter is widely known as “The Great Unifier,” not because he avoids tough conversations, but because he tackles them head-on with solutions rooted in faith, research, and action. In politics, he has been an influential voice across some of the most divisive election cycles in modern history always standing for underserved people over partisan agendas.

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His current mission is bold but necessary: to revive rural and urban America by restoring the family unit, supporting small businesses, and building a culture of accountability, peace, and prosperity.

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“Which person is worse? The one who created the problem, or the one who knows of the problem but does nothing to fix it?" Bruce C. Carter

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“You will have gained wisdom when you realize you don’t need people to validate you.” Bruce C. Carter

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“The only way to have the United States of America is to cultivate unity in America.” Bruce C. Carter